• 3
• Thought Leadership ,
• Tags: Africa, challenge.gov, Crowdsourcing, innovation, Iraq, mobile, Rendon, Rendon Group, Social network, State Department, trg, U.S. Government, Ushahidi, World Bank
• 16 Nov

Past corporate use of challenges conjures memories in my Generation X mind of those Pepsi challenge commercials – that 1970s ad campaign where taste testers chose Pepsi over Coke. Today, businesses, brands, artists, and governments use challenges as an increasingly popular way to crowdsource innovation. Seeking out the folks who dedicate themselves to a particular