The Rendon Group (TRG) is a trailblazer in the application of communications strategies to global information and outreach efforts. For more than three decades TRG has worked in or on 127 countries, and is known as a leader in a diverse number of specialized services that are utilized by the world’s most powerful corporations and governments.
Social Media Marketing
The Rendon Group (TRG) is a thought leader in the realm of non-traditional communications for Fortune 10 corporations as well as in the use of new technologies and techniques for reaching key audiences. TRG works with clients to implement word-of-mouth marketing and the use of new media tools as part of comprehensive strategic communications plans that identify, track and penetrate hard to access audiences. Whether it is opinion leaders or consumers, local or global, TRG can rapidly pin-point key communications vectors across traditional and social media and help provide multiple desired effects for our clients.
The Rendon Group (TRG) provides tailored media training to senior executives, government leaders, and public affairs officers. Our training program focuses on timeliness, truthfulness and transparency – a critical formula for successful media relations. Credibility and capability are also non-verbally communicated through poise and delivery that is critically important during crisis situations. TRG provides individuals with the skills and confidence necessary to convey their message. Depending on the needs of our client, we are able to provide group training classes or one-on-one training in an intensive one-day seminar, which includes on-camera television training from an experienced broadcast journalist and practice in answering questions from reporters.
Public Affairs Support and Training
The Rendon Group (TRG) supports major government, corporate, and military public affairs officials in a wide range of environments. From crisis management to establishment of daily communications efforts, TRG provides people, analysis, and state-of-the-art electronic and traditional communications products to empower our clients to better communicate to global audiences in a real-time information environment.
Strategic Planning – Strategic Counsel
TRG’s strategic counsel focuses on improving the demonstrated ability of clients to develop, implement and sustain comprehensive engagement programs in support of meeting a corporate objective. TRG typically provides regular consultation that supports the sustainability and effectiveness of marketplace conditioning and high-order engagement initiatives. TRG also discusses possible courses of action to leverage opportunities and to mitigate risks and crisis situations. TRG’s strategic counsel focuses on improving the demonstrated ability of clients to develop, implement and sustain comprehensive engagement programs and high-order engagement initiatives to promote and develop their businesses.
Crisis Communications Strategy and Analysis
The Rendon Group (TRG) is utilized by Fortune 10 Corporations, major governments, and military organizations to rapidly provide 24/7/365 crisis communications support at the strategic, operational and tactical levels. This support includes providing advanced public affairs support, in depth real-time global analysis, scenario-based planning, and design. From message development to media engagement, TRG provides a fully integrated communication plan on short notice to clients in crisis.
Strategic Effects Analysis and Research
The Rendon Group (TRG), utilizing a combination of cultural experts and state-of-the-art analytical platforms, provides highly accurate measurement and analysis of the impact of local, regional, and global information outreach activities, including, but not limited to, public affairs efforts, information operations, paid media and media relations efforts. TRG has been utilized by senior leadership of major corporations to measure and provide analysis of the impact of specific events, campaigns, client outreach or information operations. Through this analysis, TRG is able to continually pinpoint risks and opportunities for our clients.
The Rendon Group (TRG) provides scenario-based planning and analysis with regard to a wide range of topics including national security, hostage and kidnapping, terrorism, and corporate competitive intelligence. TRG employs an effective combination of high-order open source intelligence, subject matter and cultural analysis, behavioral psychology, and profiling to deliver a fused and accurate assessment of likely outcomes. TRG supports clients in shaping outcomes through converting the risk analysis into an actionable strategy that greatly enhances their probability of success.
Human Terrain Analysis
The Rendon Group (TRG) has been utilized by major companies to provide cultural and social intelligence in support of operations designed to fill an essential situational awareness gap. By leveraging our cultural and social experts, TRG has contributed to advancing the quality and fidelity of social and cultural modeling in support of next generation technology. Using its on-the-ground global network of subject matter experts and cutting-edge technology partners, TRG has delivered state-of-the-art fused analysis to major clients.
Political Consulting and Issues Based Advocacy
The Rendon Group (TRG) has its roots in political communications and issues management. TRG has worked on national presidential campaigns and elections throughout the world, providing full service campaign management, as well as specific services such as political communications planning and support, advanced media training, and public affairs support and training. Our team includes veteran political campaign operatives from a wide range of political and international backgrounds, enabling us to rapidly deploy experienced campaign teams to run and manage national campaigns throughout the world.
Real Time Rapid Response
The Rendon Group (TRG) has developed real-time engagement strategies that harness the power of the 24/7 global information environment and provide our clients with strategic, tactical, and operational advantages. Through a proven process, TRG converts adversarial misinformation into an offensive client opportunity. TRG rapidly deploys experienced personnel to provide direct, on-site, short- and long-term support to clients worldwide. As part of a rapid response effort and for ongoing support, TRG provides clients with 24/7/365 situational awareness.
TRG also deploys its proprietary information alert platform, which is a technology-assisted system that provides our clients with real-time information and analysis across a wide range of political, commercial and military contexts. TRG can track and respond to information within minutes, providing our clients with continuous support in critical moments of global exposure.
Enhanced Situational Awareness
TRG provides real-time global situational awareness to Clients as relevant news and information on technological developments, regulatory/public affairs issues, possible competitors and the marketplace in general, enters the Global Information Environment. When information emerges that may be a threat or opportunity, TRG will provide recommendations for engagement either as leveraging an opportunity or mitigating a threat.
TRG maintains a 24×7 global information monitoring operation designed to keep clients fully informed of developments, direct or indirect, that may have repercussions on their strategic interests. TRG’s system often identifies emerging news before it appears in the mainstream media.
Key Communicators are individuals that speak to and are quoted on a specific subject and are accepted in a specific community of interest (foreign policy, economics, science, human rights, etc.) or country as an expert on the subject. They can be politicians, academics, private sector, NGO or from the entertainment industry and from any country, national or international organization. Their statements may be supportive of or against a specific policy or issue of interest to the client. The Rendon Group undertakes the research that provides our clients with identified Key Communicators relevant to specific subjects, issues, events, or policies identified by the client.
Third Party Validators (3PVs)
Third Party Validators are individuals accepted in a specific community of interest (foreign policy, economics, science, human rights, etc.) as an expert on the subject. They can be politicians, academics, private sector, NGO or from the entertainment industry and from any country, national or international organization. Their statements are supportive of a specific policy or issue of interest to the client.
The Rendon Group undertakes the research and inputs the data into a database, which provides our clients with Third Party Validators relevant to specific subjects, issues, events or policies identified by the client.
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