The heart of TRG’s approach to Strategic Counsel is a rigorous communications planning methodology centered on a Strategic Planning Session (SPS).

The planning session, in effect, is a dedicated think tank of subject matter experts, seasoned strategists, client representatives, and other key planners whose mission is to develop a multi-layered communications plan.

The SPS assesses resources; analyzes missions, goals, objectives, strengths and weaknesses; and identifies audiences, messages, and delivery systems. TRG senior strategists synthesize the planning session results into a road map for implementation of communications initiatives.

The plan includes recommendations for activities, staffing, and timetables. Monitoring and feedback mechanisms, which enable adaptive strategies and program adjustments, are described; as are methodologies for measuring the effectiveness of the effort.