The Rendon Group (TRG) is a trailblazer in the application of communications strategies to global information and outreach efforts. For three decades in 98 countries, TRG has been known as a leader in a diverse number of specialized services that are utilized by the world’s most powerful corporations and governments:
Major global clients use the expertise of TRG to set the conditions for achieving strategic global objectives. TRG has domain expertise in national security, aerospace, political and electoral campaigns, transportation, mining and finance, among others.
The Rendon Group is utilized by Fortune 10 Corporations, major governments and military organizations to rapidly provide 24/7 crisis communications support at the strategic, operational and tactical levels. This support includes providing advanced public affairs support, in depth real-time global analysis, scenario based planning and design. From message development to media engagement, TRG provides a fully integrated communication plan on short notice to clients in crisis.
The Rendon Group (TRG) supports major government, corporate and military public affairs officials in a wide range of environments. From crisis management to daily establishment of communications efforts, TRG provides people, analysis and state-of-the-art electronic and traditional communications products to empower our clients to better communicate to global audiences in a real-time information environment.
The Rendon Group (TRG) has its roots in political communications and issues management. TRG has worked on national presidential campaigns and elections throughout the world, providing full service campaign management, as well as specific services such as political communications planning and support, advanced media training and public affairs support and training. Our team includes veteran political campaign operatives from a wide range of political and international backgrounds, enabling us to rapidly deploy experienced campaign teams to run and manage national campaigns throughout the world.
TRG has developed real-time engagement strategies that harness the power of the 24/7 global information environment and provide our clients with strategic, tactical and operational advantages. Through a proven process, TRG converts adversarial misinformation into an offensive client opportunity. TRG rapidly deploys experienced personnel to provide direct, on-site, short- and long-term support to clients worldwide. As part of a rapid response effort and for ongoing support, TRG provides clients with 24/7 situational awareness.
TRG also deploys its proprietary information alert platform, which is a technology-assisted system that provides our clients with real-time information and analysis across a wide range of political, commercial and military contexts. TRG can track and respond to information within minutes, providing our clients with continuous support in critical moments of global exposure.
The Rendon Group (TRG) is a leading developer of open source monitoring of print and electronic media in both English and foreign languages and can rapidly provide visual analysis to support decision making at the senior level. TRG draws upon a variety of tools and expertise to collect, analyze, fuse and represent the global information environment from a strategic, operational and tactical perspective. We are experts at leveraging existing media-based online technologies in combination with custom-based applications to provide our clients with the most up-to-date analysis. These technologies enable our analysts to provide graphic representation of the open source environment for our clients and identify trends of speakers, statements and themes. This in-depth media analysis, along with the cultural and subject matter expertise of our team, allows us to provide actionable recommendations to our clients.
The Rendon Group (TRG) provides tailored media training to senior executives, government leaders, and public affairs officers. Our training program focuses on timeliness, truthfulness and transparency – a critical formula for successful media relations. Credibility and capability are also non-verbally communicated through poise and delivery that is critically important during crisis situations. TRG provides individuals with the skills and confidence necessary to convey their message.
Depending on the needs of our client, we are able to provide group training classes or one-on-one training in an intensive one-day seminar, which includes on-camera television training from an experienced broadcast journalist and practice in answering questions from reporters.
The Rendon Group (TRG) has been contracted by Fortune 10 corporations, government and military clients to manage, plan and design global audience research and analysis across a wide spectrum of commercial, military and diplomatic efforts. From commercial marketing to information operations and public affairs, TRG conducts polling and focus groups and converts data and both qualitative and quanitative analysis into fused products with actionable recommendations for our clients. TRG has conducted polling and analysis in more than 50 countries, providing decision makers insight into the attitudes and sentiments, issues and needs of populations in a wide range of contexts. TRG is able to draw upon its global and cultural expertise to provide highly customized strategies from message development to global visibility strategies. We have been on the front lines of our clients’ efforts to understand audiences and behavior and build effective campaigns at the local, regional and global level.
The Rendon Group (TRG), utilizing a combination of cultural experts and state-of-the-art analytical platforms, provides highly accurate measurement and analysis of the impact of local, regional, and global information outreach activities, including but not limited to public affairs efforts, information operations, paid media and media relations efforts. TRG has been utilized by senior leadership of major clients to measure and provide analysis of the impact of specific events, campaigns, client outreach or information operations. Through this analysis, TRG is able to continutally pinpoint risks and opportunities for our clients.
The Rendon Group (TRG) designs and manages Web sites for major government, military and commercial clients who need to reach global audiences on a continuous basis. Leveraging its virtual spokesperson concept, TRG brings effective and efficient utilization of the Internet as a foundation to any communications effort. TRG’s technology team ensures that client Web sites are designed to accommodate state-of-the-art technology as well as constantly updated with message derived content to achieve client objectives with a wide range of audiences. TRG has produced and managed content in multiple languages and can rapidly provide full service support to upgrade our client’s on-line platform to better meet their strategic needs through high quality tactical performance.
The Rendon Group (TRG) is a thought leader in the realm of non-traditional communications for Fortune 10 corporations as well as in the use of new technologies and techniques for reaching key audiences. TRG works with clients to implement word-of-mouth marketing and the use of new media tools as part of comprehensive strategic communications plans that identify, track and penetrate hard to access audiences. Whether it is opinion leaders or consumers, local or global, TRG can rapidly pin-point key communications vectors across traditional and social media and help provide multiple desired effects for our clients.
The Rendon Group (TRG) provides scenario-based planning and analysis with regard to a wide range of topics including national security, hostage and kidnapping, terrorism and corporate competitive intelligence. TRG employs an effective combination of high-order open source intelligence, subject matter and cultural analysis, behavioral psychology and profiling to deliver a fused and accurate assessment of likely outcomes. TRG supports clients in shaping outcomes through converting the risk analysis into an actionable strategy that greatly enhances their probability of success.
The Rendon Group (TRG) has been utilized by major companies to provide cultural and social intelligence in support of operations designed to fill an essential situational awareness gap. By leveraging our cultural and social experts, TRG has contributed to advancing the quality and fidelity of social and cultural modeling in support of next generation technology platforms for the United States Military. Using its on-the-ground global network of subject matter experts and cutting-edge technology partners, TRG has delivered state-of-the-art fused analysis to major clients.
TRG undertakes the research and inputs the data into a database, which provides our clients with Key Communicators relevant to specific subjects, issues, events or policies identified by the client.
Key Communicators are individuals that speak to and are quoted on a specific subject and are accepted in a specific community of interest (foreign policy, economics, science, human rights, etc) or country as an expert on the subject. They can be politicians, academics, private sector, NGO or from the entertainment industry and from any country, national or international organization. Their statements may be supportive of or against a specific policy or issue of interest to the client.
Third Party Validators (3PVs)
TRG undertakes the research and inputs the data into a database, which provides our clients with Third Party Validators relevant to specific subjects, issues, events or policies identified by the client.
Third Party Validators are individuals accepted in a specific community of interest (foreign policy, economics, science, human rights, etc) as an expert on the subject. They can be politicians, academics, private sector, NGO or from the entertainment industry and from any country, national or international organization. Their statements are supportive of a specific policy or issue of interest to the client.
By providing academic research, analysis and operational and planning support, TRG assists our government and military clients in developing new approaches to countering and eroding an adversary’s power, influence and will.
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