TRG’s Global Media Mapping services allow strategic planners and operators to visually drill-down and study media-outlet oriented maps of virtually any country or region.
The goal of mapping is to achieve a nuanced understanding of the composition of media outlets in a specific information environment and their relative importance vis-à-vis client objectives.

Media Mapping data points:

• Media outlets with the greatest influence in a particular
  region or country
• Demographics, including audience size and broadcast
  footprint of outlets
• Media types, programming content and broadcast/publication timetables of key outlets
• Ownership structure and strategic relationships of media
  outlets
• Key staff and contact information for outlets