The Rendon Group’s approach to media analysis provides an objective measurement of the scope, scale, and content of media coverage about a company, organization or issue. We have monitored traditional and electronic media in 16 languages in more than 60 countries.

We use innovative technology to identify and track client-related issues, statements, speakers and outlets, and their relative position in the media environment.

TRG’s country and media specialists apply tested statistical methodologies to make projections that enhance an organization’s ability to adjust ongoing communications activities and engage in rapid response.

We measure:

• Quality of coverage (reporting tone and strength of message)
• Effectiveness of message delivery
• Strengths and weaknesses of competing messages
• Organization’s position related to issues or objectives
• Media’s perception of strengths and weaknesses

Our visual analysis tools streamline the task of piecing together disparate data points to establish trends and identify threats and opportunities. Visualization helps clients and analysts quickly grasp the composition of their message space and the messaging activities of their competitors.