Alpura: Ganaderos Productores De Leche Pura

TRG created a detailed and multi-faceted crisis communications plan for ALPURA, the leading producer of dairy products in Mexico. The program included development and extensive use of crisis planning scenarios that provided ALPURA senior leadership and staff with in-depth media-performance and crisis training.

Balkan Information Exchange

For the Joint Staff and the US European Command (EUCOM), TRG developed and maintained the Balkan Information Exchange, a news and information Web site focused on issues and events in Eastern Europe. The Web site reflected a wide range of international open-source information on the region and was published in six languages. TRG also deployed a three-person team to Kosovo to gather content, especially photographs, for the site.

Bosnia and Herzegovina Privatization

TRG designed and implemented an information mapping project as part of the public education program in support of privatization in Bosnia and Herzegovina. TRG identified the range of sources of information available to privatization stakeholders and the general public and how these information outlets were perceived in the marketplace, when and how these outlets delivered information, and who received information from individual sources and how the sources were motivated or contaminated.

George Washington University

TRG designed, marketed, and managed a five-part conference series on Post-Privatization Management in the global telecommunications, electric power, oil and gas, banking and finance, and transportation sectors. In cooperation with the White House, TRG helped the university conduct two additional aviation-related conferences attended by international public aviation authorities and officials.

Kuwait, Government of

TRG played an integral part in maintaining the global coalition that liberated Kuwait by designing and implementing a campaign to deliver messages to key international media and governmental decision-makers worldwide. Within days of the 1990 invasion and during the course of Operations Desert Storm and Desert Shield, TRG placed teams of crisis management personnel in the Middle East, North America and Europe. TRG personnel were among the first U.S. civilians to enter Kuwait after its liberation by allied forces, and continued to provide assistance for many months after the country achieved freedom.

Marshall Legacy Symposium

The Rendon Group provided media relations for the 50th Anniversary of the Marshall Plan Symposium hosted by The White House and George Washington University. Leaders from 21 former Soviet Union and Central and Eastern European countries met with senior elected and appointed officials of the United States government.

National Transportation Safety Board (NTSB)

TRG provided strategic consultation and video production services to the National Transportation Safety Board (NTSB) as the agency prepared to deliver its final report regarding the investigation into the crash of TWA Flight 800. TRG worked closely with NTSB investigators to videotape spokespersons at the reconstructed model of TWA Flight 800 in its hangar on Long Island, N.Y. TRG edited new video footage with official animation and existing videotape shot following the accident to create a program that explained the Flight 800 accident in detail.

Panama, Government of

TRG was retained by the democratic Panamanian opposition coalition, Alianza Democratica de la Oposicion Civilista (ADO-Civilista), to design and implement a strategic and tactical communications plan for the May 1989 elections. When the Noriega government nullified ADO-Civilista election victory, TRG continued to support the Party's ongoing effort to establish a democratic government in Panama. TRG helped ADO Civilista leaders deliver a forceful and consistent message to the Panamanian public and restore confidence in the new government as it assumed office after the arrest of General Noriega.

U.S. Air force - Air Intelligence Agency

TRG conducted an in-depth study of the agency's internal and external communications activities. TRG reviewed current and potential future agency-customer and agency-supplier relationships, and outlined options for improving the agency's strategic communication activities.

The study included a review of agency communications materials, executive interviews with senior officials and recipients of agency communications, and other critical research.

The White House-President's Council on Year 2000 Conversion

TRG helped Council Chairman John A. Koskinen, and his staff plan, and implement a nationwide public education effort regarding the potential threats associated with the Y2K rollover. By the end of the year 1999, more than 350 Y2K community education events had been conducted in all 50 states, encompassing 210 media markets.

Zambia Privatization Agency

TRG dispatched a senior communications team to Zambia to work with the Zambia Privatization Agency (ZPA) and Ministry of Information and Broadcasting Services (MIBS) officials to gauge public perceptions on privatization and design a communications program to improve the public climate for the country's privatization program.