TRG’s Early Warning Radar (EWR), a 24/7 news monitoring service, provides precise client-centric situational awareness.

The EWR analysis team categorizes direct news feeds by topic and location, tags reports according to storyline, and identifies Alert items for immediate attention.

Clients have access to the real-time Web-based EWR interface, which visually depicts the magnitude and flavor of media coverage relevant to client specified interests.

Email Alerts
TRG sends Email Alerts highlighting breaking stories that meet client-defined criteria. These Alerts typically beat television news and, in the case of print media, often drive the next day’s newspaper coverage.

EWR Analysis Reports
TRG generates detailed qualitative analysis of the media landscape with weekly and ad hoc reports that highlight key trends and events regarding client objectives and interests.

Threats & Opportunities
TRG’s senior media strategists identify threats and opportunities related to client objectives and recommend courses of action.